Craig Landeen was asked for advice concerning
possibilities of a rodeo as an attraction to boost
attendance to the fair. With the blessing and
prompting of the Fair board, Landeen
developed a list of prospective stock
contractors, costs, risks, publicity possibilities,
rodeo format, and extra events. Landeen then
stunned the Fair board by proposing to squeeze
“four hours of rodeo excitement in only two
hours”! The Fair board liked the proposal!